Thursday, 26 May 2011

Social Media Marketing - a Baobab Tree


A hand-full of years ago I attended a talk by a well know South African, ecologist.  “The Baobab tree is like a shopping mall, in the animal kingdom - from the smallest to the greatest”.  Not forgetting birds, inspects and the smallest of organisms.
A closer look at the Baobab tree reveals a hive of activity – 24/7.  Some visitors are just passing by, others may stay for a while.  Customers are coming from far and wide.  Some stroll closer, others fly in...  All to obtain life giving sustenance and shelter, with the tree’s secret gift to the environment - oxygen. 
Humans also come - Artists and photographers to capture a moment in the life of this remarkable tree and the rest of us – to behold its beauty.  But there is even more than meets the eye. The scientists tell us of all the benefits ranging from vitamins, minerals and even some sweet treats that can be “harvested” from this tree. Communities tell us about the multiple uses of this Tree of Life – from food to dress, even musical instruments, as well as a place of meeting.
If I had to “paint” a picture of social media – it would be a tree – a Baobab tree, standing tall and bold.  Social media, a trading floor 24/7, a place of meeting, reaching our target markets and communities far beyond our perceived boarders.  Next time we look at a Baobab tree and our new venture, think back where it all started – a seed, a thought.  Let your tree grow!
“He who plants a tree - Plants a hope” - Lucy Larcom

"We can learn a lot from trees: they're always grounded
but never stop reaching heavenward." - Everett Mámor

Ohoty – Our hats off to You!