The difference between a FaceBook Page and a Facebook Profile

Many users are still confused. Ohoty would like to help you get clarity on the differences between Facebook Profiles and Facebook Pages.
Companies started to use user profiles as Pages and mainly because of this Facebook created the Page option. Using a FB user profile for a company is actually a violation of Facebook’s terms of service.

Branded Pages
With a branded company Facebook Page users can become a “fan” of your branded page.
Notifications of your status updates, anytime as you update will be send to your “fans” via the primary news feed on the homepage or landing page.

No hard core selling
Start to communicate with your fans but avoid hard-core selling. Rather build and nurture your company’s community. Start a poll or give away tips or rules.
For instance if you do leadership training then use your Facebook Page to publish some helpful habits for leaders. Or if you are an estate agent then publish 5 tips to prepare your home for sale or 7 pitfalls to avoid when buying. Your fans will love you for it.

Advertise your Facebook Page
Advertising your company’s Facebook Page is extremely important. Put a Facebook LIKE button on your website. Add your Facebook Page url to your email signature and your business or visiting card.

Clever - create a unique Page image
There are quite a lot of things one can do with the 200 pixel wide box to make an interesting image. Facebook will allow an image that is up to 600 pixels high. Think outside the box and get a designer to help you with a unique image. Also ensure that you change your image regularly to give your company page a fresh look.

Enjoy your social media journey
Ohoty

Social Media Marketing - a Baobab Tree

A hand-full of years ago I attended a talk by a well know South African, ecologist.  “The Baobab tree is like a shopping mall, in the animal kingdom - from the smallest to the greatest”.  Not forgetting birds, inspects and the smallest of organisms.

A closer look at the Baobab tree reveals a hive of activity – 24/7.  Some visitors are just passing by, others may stay for a while.  Customers are coming from far and wide.  Some stroll closer, others fly in...  All to obtain life giving sustenance and shelter, with the tree’s secret gift to the environment - oxygen. 

Humans also come - Artists and photographers to capture a moment in the life of this remarkable tree and the rest of us – to behold its beauty.  But there is even more than meets the eye. The scientists tell us of all the benefits ranging from vitamins, minerals and even some sweet treats that can be “harvested” from this tree. Communities tell us about the multiple uses of this Tree of Life – from food to dress, even musical instruments, as well as a place of meeting.

If I had to “paint” a picture of social media – it would be a tree – a Baobab tree, standing tall and bold.  Social media, a trading floor 24/7, a place of meeting, reaching our target markets and communities far beyond our perceived boarders.  Next time we look at a Baobab tree and our new venture, think back where it all started – a seed, a thought.  Let your tree grow!

“He who plants a tree - Plants a hope” - Lucy Larcom

"We can learn a lot from trees: they're always grounded
but never stop reaching heavenward." - Everett Mámor

Ohoty – Our hats off to You!