Many users are still confused. Ohoty would like to help you get clarity on the differences between Facebook Profiles and Facebook Pages.
Companies started to use user profiles as Pages and mainly because of this Facebook created the Page option. Using a FB user profile for a company is actually a violation of Facebook’s terms of service.
Branded Pages
With a branded company Facebook Page users can become a “fan” of your branded page.
Notifications of your status updates, anytime as you update will be send to your “fans” via the primary news feed on the homepage or landing page.
No hard core selling
Start to communicate with your fans but avoid hard-core selling. Rather build and nurture your company’s community. Start a poll or give away tips or rules.
For instance if you do leadership training then use your Facebook Page to publish some helpful habits for leaders. Or if you are an estate agent then publish 5 tips to prepare your home for sale or 7 pitfalls to avoid when buying. Your fans will love you for it.
Advertise your Facebook Page
Advertising your company’s Facebook Page is extremely important. Put a Facebook LIKE button on your website. Add your Facebook Page url to your email signature and your business or visiting card.
Clever - create a unique Page image
There are quite a lot of things one can do with the 200 pixel wide box to make an interesting image. Facebook will allow an image that is up to 600 pixels high. Think outside the box and get a designer to help you with a unique image. Also ensure that you change your image regularly to give your company page a fresh look.
Enjoy your social media journey
Ohoty
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